{"title":"ACTIVATE™ by Owned Heritage","description":"\u003cp\u003e\u003cspan\u003eACTIVATE™ by Owned Heritage is built for movement in every form.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTraining. Traveling. Recovering. Working. Running errands. Chasing goals. Starting again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is the athletic side of Owned Heritage, designed for people whose lives do not stand still. ACTIVATE™ blends sporty function, everyday comfort, and clean styling into pieces made to move with you from one part of the day to the next.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe idea behind ACTIVATE™ is simple: intention means more when it becomes action.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery step forward starts with a decision to move.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo begin.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTo continue.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTo recover.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTo reset.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTo keep going.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThat is what ACTIVATE™ represents.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot movement for the sake of movement, but movement with direction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eComfortable enough to live in. Versatile enough to wear beyond the gym. Purposeful enough to become part of your routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eACTIVATE™ by Owned Heritage\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBuilt for movement. Made for momentum.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eMOVE WITH PURPOSE.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"activate™-drive-zip-hoodie-by-owned-heritage","title":"ACTIVATE™ Drive Zip Hoodie | by Owned Heritage","description":"Keep moving forward.\u003cbr\u003e\n\u003cbr\u003e\nColorway Story\u003cbr\u003e\nDRIVE™ represents focus, discipline, and the decision to keep moving.\u003cbr\u003e\nThe black colorway gives the hoodie a sharp, athletic look while keeping it versatile enough for training, travel, recovery, and everyday wear.\u003cbr\u003e\nDRIVE™ is about action. Not waiting for the perfect moment. Not standing still.\u003cbr\u003e\nYou move because progress requires motion.\u003cbr\u003e\n\u003cbr\u003e\nProduct Description\u003cbr\u003e\nThe ACTIVATE™ Drive Zip Hoodie | DRIVE™ is built for movement and made for momentum.\u003cbr\u003e\nDesigned with a clean athletic silhouette and heavyweight construction, it delivers the comfort of a daily hoodie with the sharper feel of premium athleisure.\u003cbr\u003e\nWear it to warm up, cool down, travel, run errands, or simply move through the day.\u003cbr\u003e\nMinimal ACTIVATE™ branding keeps the look clean while the full-zip design makes it easy to layer wherever the day takes you.\u003cbr\u003e\n\u003cbr\u003e\nDRIVE™\u003cbr\u003e\nKeep moving forward.\u003cbr\u003e\n\u003cbr\u003e\nACTIVATE™ by Owned Heritage\u003cbr\u003e\nMOVE WITH PURPOSE.\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv class=\"table-responsive dynamic\" 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½\u003c\/td\u003e\n\u003ctd\u003e47-49\u003c\/td\u003e\n\u003ctd\u003e26 ¼\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e30 ¾\u003c\/td\u003e\n\u003ctd\u003e48-51\u003c\/td\u003e\n\u003ctd\u003e26 ½\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e31 ¾\u003c\/td\u003e\n\u003ctd\u003e52-55\u003c\/td\u003e\n\u003ctd\u003e26 ¾\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"metric\"\u003e\u003ctable cellpadding=\"5\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eLENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eWIDTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eSLEEVE LENGTH 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Recharge. Return.\u003cbr\u003e\n\u003cbr\u003e\nColorway Story\u003cbr\u003e\nRECOVER™ represents balance, restoration, and preparing for what comes next.\u003cbr\u003e\n\u003cbr\u003e\nMovement is not only about pushing forward. Recovery is part of progress too.\u003cbr\u003e\nThe Heather Grey colorway gives RECOVER™ a calm, versatile look that fits naturally into rest days, travel days, post-workout routines, and everyday wear.\u003cbr\u003e\n\u003cbr\u003e\nProduct Description\u003cbr\u003e\nThe ACTIVATE™ Drive Zip Hoodie | RECOVER™ is designed for the moments between the movement.\u003cbr\u003e\nWith a clean zip-front silhouette, relaxed comfort, and easy grey tone, RECOVER™ is built for cooling down, recharging, and moving through the day without losing the athletic feel of the collection.\u003cbr\u003e\nIt is the layer you reach for when the pace slows but the purpose remains.\u003cbr\u003e\n\u003cbr\u003e\nRECOVER™\u003cbr\u003e\nReset. Recharge. Return.\u003cbr\u003e\n\u003cbr\u003e\nACTIVATE™ by Owned Heritage\u003cbr\u003e\nBuilt for movement. 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Move forward.\u003cbr\u003e\n\u003cbr\u003e\nColorway Story\u003cbr\u003e\nRESET™ represents clarity, renewal, and the decision to begin again.\u003cbr\u003e\n\u003cbr\u003e\nNot every new chapter needs a dramatic change. Sometimes progress starts by clearing the noise, resetting your focus, and taking the next step with intention.\u003cbr\u003e\n\u003cbr\u003e\nThe Natural Raw colorway gives RESET™ a clean, understated feel that reflects simplicity, freshness, and a new starting point.\u003cbr\u003e\n\u003cbr\u003e\nProduct Description\u003cbr\u003e\nThe ACTIVATE™ Drive Zip Hoodie | RESET™ is designed for fresh starts and everyday movement.\u003cbr\u003e\nIts clean zip-front silhouette and soft natural tone make it an easy layer for training, travel, recovery, and daily wear.\u003cbr\u003e\n\u003cbr\u003e\nRESET™ is about creating space to move forward.\u003cbr\u003e\nSimple. Calm. Focused.\u003cbr\u003e\n\u003cbr\u003e\nRESET™\u003cbr\u003e\nStart clear. 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The black colorway gives them a sharp, versatile look that works for training, travel, recovery, or everyday wear.\u003cbr\u003e\nProduct Description\u003cbr\u003e\nThe ACTIVATE™ Drive Pants | DRIVE™ are built for movement without sacrificing comfort.\u003cbr\u003e\nDesigned with a clean athletic silhouette and an easy everyday feel, these pants are made to move through training sessions, travel days, errands, recovery, and everything in between.\u003cbr\u003e\nThe black DRIVE™ colorway keeps the look focused and versatile, while the ACTIVATE™ identity gives the piece a purpose beyond basic athleisure.\u003cbr\u003e\nWear them with the matching Drive Zip Hoodie for the full set or style them on their own.\u003cbr\u003e\nDRIVE™\u003cbr\u003e\nKeep moving forward.\u003cbr\u003e\nACTIVATE™ by Owned Heritage\u003cbr\u003e\nBuilt for movement. 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